Headquartered in The Netherlands (Amsterdam periphery), Global Kinetics BV (GK) is a Dutch professional services firm that works with American companies desiring to develop and/or enhance their sales in the European marketplace. Effectively, GK is an international accelerator enabling US companies to quickly penetrate European markets, scale operations, and compete in the EU as a European entity to increase sales, access new markets, build market share, and brand awareness; all while increasing shareholder value.
GK has a unique, competitive advantage because it offers immediate access to a European Ecosystem and existing professional network. GK takes the complex and daunting task for US companies wanting to do business in Europe and walks them through a logical, phased process of internationalization. No full-service consulting firm currently offers this suite of services to US small and medium-sized businesses. These businesses can now compete with their larger counterparts because GK ‘levels the playing field’ by removing the complex barriers of internationalization that keep smaller US companies from competing in EU markets. GK understands the obstacles that companies face when expanding into Europe and works with clients to minimize their risk and maximize their return on investment. This is especially important when company investors expect rapid expansion, product life cycles are short, and time to market is critical. These variables are inherently found in the technology, software, industrial, military (defense contracting), and the consumer goods industries. GK’s services are also important for companies that want to sell to various European country governments, NATO, or local governmental municipalities and are required to be a legal EU entity to bid and propose on such contracts.
GK assists companies with the creation and execution of all aspects of business in Europe including sales and marketing strategies, management of sales people, operations scaling, and full business development for legally operating in the EU as a European company. For legal and tax purposes, this can give a US company a significant advantage when comparing to other non-European, US, or foreign based companies competing in Europe. By acting as an extension of a company’s management team, GK works with small to medium-sized companies to help them realize their sales potential in the European marketplace. GK also hires, manages, and deals with all aspects of the complex European labor laws. The firm has developed a European ecosystem of professionals in Sales/Marketing, Manufacturing, Distribution, Accounting, Human Resources (HR), and Taxation to eliminate costly mistakes. It also works with governmental agencies in the EU to ensure that American companies are afforded all of the tax and financial incentives that the EU has to offer. GK works closely with clients to navigate the complexities of the European marketplace.
GK’s business strategy focuses on providing innovative and cost-effective Go-To-Market solutions for companies wanting to increase their sales in Europe. Initially, GK will work on strategy alongside a company’s sales and marketing division executives, then execute on activities that provide immediate impact. The ultimate goal is to prepare a company for incorporation into the European marketplace, as well as operational independence. This is often referred to as “graduation”.
Because bandwidth of GK’s key executives is valuable, GK tries to find the best companies to work with and ones that strategically play a role in GK’s growth. To mitigate the risk of failure and maximize success, GK carefully and thoroughly vets clients and opportunities. This means that GK will pursue clients with aligned interests and not sub-optimal opportunities. This process is vital, as it allows GK to identify prospects with the highest probability of success, which will yield the highest return on investment for its employees and investors.
GK has chosen The Netherlands for entering the EU and as a primary incorporating location for US clients because of The Netherlands’ many strategic, geographical, and tax advantages over other European countries. With a supportive corporate tax structure, a highly-educated, multilingual workforce, and a superior logistics and technology infrastructure, The Netherlands offers companies a perfect climate to compete successfully in Europe. It is also a very cost-effective environment. When comparing to London, The Netherlands has equally qualified professionals, executive employees, and office space at about 75% of the costs in London.