Services Overview

Immediate Execution
Full Strategic Business Plan Mapping.  GK delivers the detailed implementation of operational functionality. During this stage, GK addresses the logistics and details of import, export, product registration, taxation, distribution, warehousing, and fulfillment. Typically, physical products can be shipped from strategic distribution points (Rotterdam or other advantageous point of entry) to anywhere in the EU within 2 days.

Measuring your Opportunities
GK’s objective is to work with companies that meet a profile for success. Thus, aligning US and European businesses and objectives is critical to understanding if a client has the correct successful portfolio that is ready for internationalization. At this first stage GK adds value in anticipating, measuring the exact circumstances and realistic sales expectations for expanding into Europe in the near future.

Expand your Business and Stay in Control
Avoid unnecessary costs and investments. You do not want any surprises, but you do want to build an international brand with which you can compete sharply, and structurally broaden your market share. Your company wants a more thorough initial assessment of the European market and your future position in it.

Learning by Mistakes?
Your first shipments to Europe are now probably a fact, distribution partners may already be working in some European countries, you may already have sales agents in Europe, but the predictable sales results are not yet visible!  Where are the sales?, with that the unexpected questions and issues concerning export to Europe are increasing and your team is steadily losing interest because all the sorts of questions need to be answered for which the expertise is not directly available. Don't Learn by making unnecessary mistakes!

Your Questions and Considerations

• Is there potential for your product portfolio and where exactly in Europe?
• What does the competitive landscape look like?
• Are there specific technical requirements and certification obligations for your product portfolio per country?
• What about patent law?
• Which distribution matrix do you apply per country?
• What could a European marketing approach look like?
• To what extent may that differ from your current market plan?
• How to deal with Brexit?
• How to deal with countries that are not part of the European Union?
• Where do you find the right people in Europe and then go on the US payroll?
• or Can you avoid such legal obligations in the first stage?
• How do you introduce price and margin security?
• Can your stock be stored tax-free and what conditions must be met?
• Is a legal form directly desirable or can you wait with it after proven success?
• Where is the best landing place for your inventory from a tax point of view and perhaps a subsidiary in due course?
• How do you enter into an internationalization process in which the local head office becomes an international head quarters?

How We Work
Global Kinetics has developed a process or scan, specially developed for USA SMEs, with which the first answers to these and undoubtedly many more questions can be answered within six weeks and an accurate first picture can be presented to your board. Answers to questions such as which certainties are there for export of your portfolio to Europe and where the potential pitfalls are. At the start of these six weeks (under an NDA) a company and product analysis is made by GK. Gathering data for building this analysis usually takes three days and takes place at your head office.

Our experience is that only with this type of analysis, can a complete assessment be prepared. In the following weeks, the scan will be performed and its progress will be checked weekly with a stakeholder team that you select. (Marketing and Sales, Operations, Finance) Our experience is that this method of ownership encourages ownership and involvement in the process provides the best guarantee for a better understanding of the kind of barriers that must be eliminated. The scan is finally presented on the board by Global Kinetics. The final assessment can then be made as to whether or not to carry out the next steps.

Our experience is that around 65% of SMEs decide to implement a structured export plan to Europe. 
Your next step  depends on all of the details and circumstances the final business plan for Europe. You can decide to execute that yourself, or use the expertise of Global Kinetics. 

Planning your Business
Once you have decided to be ready for internationalization, GK develops a strategic and tactical plan with your team that has overarching objectives to create beneficial sales, marketing, and tax strategies. Market Analysis and Distribution Models are Developed specifically for each client.

How working with Global kinetics Benefits You?
After having completed and presented the scan, you may decide that your sales need to be expanded into Europe in a structured way.
If you are considering using Global Kinetics expertise for the next stage we offer the "CEO liaison". We put you in touch with a CEO who has worked with Global Kinetics and has successfully entered the European market. This way you will not only be introduced to our approach through a Global Kinetics reference, but you will also have a sounding board partner at your own level for future considerations.

Stakeholders at Work
The stakeholders in your company that you have designated are involved in the process whereby Global Kinetics develops your European business plan, usually in a maximum of three months.

The strategic and tactical step-by-step plan describes in detail, the sales and marketing plan, market analysis, distribution partners per desired European country, pricing policies, margin strategy, tax strategy (import duty, VAT policies and payment structure, income tax), personnel policy, the operational plan (including stock planning, dropshipping models) accountancy and financial sales and cost projections and models for three consecutive years.

The business plan is being built for Europe by the Global Kinetics team, is also who built the scan during the first stage, at the same time you keep in touch with our US counterparts who are also present at the final presentation.

For tax and legal matters, we work closely with partners that you may continue to use in the near future, or if you prefer to use other organizations outside of Global Kinetics.

The weekly involvement of your stakeholder team gives shape and the required ownership to a business plan in which there are rarely any surprises, but choices and considerations to be made in the future are fully mapped out. Your team becomes fully familiar with the business plan and ready and prepared for future considerations and steps.

Global Kinetics will present the plan to the Board on location, and will build any desired changes and / or adjustments at that stage.

Immediate Execution
Full Strategic Business Plan Mapping.  GK delivers the detailed implementation of operational functionality. During this stage, GK addresses the logistics and details of import, export, product registration, taxation, distribution, warehousing, and fulfillment. Typically, physical products can be shipped from strategic distribution points (Rotterdam or other advantageous point of entry) to anywhere in the EU within 2 days.

Kick-off Sales as of Day One
Global Kinetics offers a widely used exclusive service that meets the need to go live immediately with the sales of your portfolio in Europe after the business plan has been approved.

Experience shows that self-implementing a sales and marketing program and the operational plan, often takes more time than expected if you do that yourself.

From Day One, Global Kinetics can get you started with approaching the channel partners, offering local support, and implementing the operational plan.

Professional sales and channel specialists immediately report sales probability in the American sales database and build up and dynamically report the sales funnel. They report directly to the VP of Sales in the USA.

With the exception of operational management, the contract building, administration, traffic, warehousing and custom clearance for a quick start can also be accommodated at GK. As a result, your company and portfolio are immediately represented in Europe, one of the most important requirements of using relevant channel partners.

Make a Soft Landing
If desired, GK will ensure the soft landing of experienced employees from the USA, housing and tax planning and work permits can be part of that process as well. Everything revolves around one thing; Immediately implement the sales and marketing program. This gives you the time to build the desired organization in Europe step by step, avoiding learning by mistake, fueling immediate sales and corporate value.